How to create winning proposals
Submitting a proposal is the critical primary step of the buying cycle. For many businesses, it’s an essential step that cannot be ignored, so it’s crucial that one gets it right. A document used in a tender process, must stand out from the competition – so design and layout is important too.
It’s important to bear in mind that the proposal is primarily a sales document, not a technical one. Even though it contains the nuts and bolts details of your solution, it’s primary purpose is to convey a persuasive marketing message. It needs to persuade the customer that your solution is the best fit and that you understand their needs. Its necessary for an executive buy-in for your project bid.