Tips and Tricks to improve your Email Marketing

Email marketing is not going anywhere, at least not anytime soon. According to recent studies, an overwhelming percentage of consumers would rather receive permission-based marketing information via email. In addition, small businesses still use email as the primary source of marketing, and their numbers are on the rise. So rather than give up, it’s time […]

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The Importance of Automating PPC Management

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SEM Automation is huge and gaining in importance day by day. Several Software suites accomplish a lot of things – analytics, keyword generation, reporting, multi-platform campaign management, testing ad copy, advanced querying and much more. One such platform of critical importance is PPC bid management. The following are the key factors to look at while […]

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