Google my business is a free service offered by Google to help people find local businesses easily. It used to be part of the now defunct Google plus (+). It is now Google’s first touching point along with the search results. – try it now – Google ‘Your Business name’ your suburb’ and you should see a panel on the right of your screen with your Google profile, a map (if your address is public),
One of our client’s Caringbah Shopping Village‘s Google profile had more than 6,400 visits over the last 28 days, with 4,400 of these from maps, and 2,000 from Google Search. Could you do with 6,000 more enquiries for your business in the next month or so?
Here are my top 5 tips for making the most of Google My Business
1.Claim your free profile – If, when you do a Google search for your business, on the right hand side of the page (on a computer), it displays the business name, with a map showing the location, but the text ‘Own this business?‘ – your business profile has not been claimed. I strongly recommend you click on the link own my business, and claim your business, before a competitor does.
2. Check that the details are correct, especially the Business Name, Postal Address and contact phone number. (N.A.P.) If the details are correct, next step is to add some information about your business, the products you sell, services you offer and why customers should shop with you. You should also check and update your opening hours as well at this stage.
3. Respond to any reviews that have been added to your Google profile. Whether the reviews that have been written are positive, or not so positive, it is recommended that you reply to each review. This is to maximise the benefits of good reviews and to minimise the ‘voice’ of negative reviews.