About Us
ABOUT AXS-2
We Become Your Marketing Department
Most marketing agencies sell you their standard playbook. We do the opposite. We become your trusted marketing advisor – understanding what makes your business different, then amplifying those differences to make it easy for customers to choose you over competitors.
Our Strategic Difference
While others chase the latest marketing trends, we focus on what actually moves the needle for YOUR specific business. With over 20 years of experience across multiple industries and countries, we bring an aerial view to your challenges – applying proven strategies from other sectors while avoiding the costly mistakes we’ve seen elsewhere.
What We Do
Free Strategic Consultation
Every partnership begins with an honest conversation about your real goals, current capabilities, and underlying concerns. No sales pitch – just strategic insight.
Customised Solutions
We identify the few marketing activities that will actually work for your business, not the thousands of ways you could waste your budget.
Milestone-Driven Delivery
Clear timelines, regular check-ins, and built-in flexibility to adjust as your goals evolve.
Hybrid Team Advantage
Local strategic expertise combined with our specialised offshore delivery team means you get senior-level thinking with efficient execution.
Meet James Morgan - Principal Consultant
James has over 25 years of sales and marketing experience across the UK, Ireland, and Australia. He’s helped thousands of businesses from big corporations to family-run operations. His career started at Coca-Cola, where he learnt that good marketing begins with understanding what makes each business special.
James cuts through the confusion to create marketing that actually works for your customers. He becomes your go-to person for marketing advice – someone who really gets your business, your challenges, and your goals.
When he’s not helping clients sort out their marketing, James is out on Sydney Harbour sailing with his wife Kelly and their kids, Zofia and Reuben.
JAMES MORGAN
Principal Consultant
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Ready to Stop Wondering Where Your Next Customer Will Come From?
We help businesses get more of the right customers by showing them what makes you different. Whether you want us to handle everything or prefer to learn how to do it yourself, we become the marketing support you can actually trust.
no strings attached, just honest advice about what might actually work for your business.