Social Marketing

The Importance of Automating PPC Management

  SEM Automation is huge and gaining in importance day by day. Several Software suites accomplish a lot of things – analytics, keyword generation, reporting, multi-platform campaign management, testing ad copy, advanced querying and much more. One such platform of critical importance is PPC bid management. The following are the key factors to look at …

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The in and out of Facebook lead generation ads

  In modern times, organizations are always looking to drum up business. They resort to generating leads through customer referrals, cold calls, networking events, and so on. Social media has now emerged as a game changer regarding how organizations can generate new leads with considerably less effort. Of these – Facebook is the favorite digital …

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Must-Know Tips & Features to benefit from Facebook Ads

  It’s very much evident that paid social media campaigns are increasing in popularity. Spending on social advertising is expected to go beyond $35 billion this year, a staggering 16% of the worldwide digital ad market. social media marketing in sydney Unsurprisingly Facebook (plus Instagram) constitutes a significant piece of this pie, as much as an …

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All The Tools You Need To Monitor Social Media

  The key to making social media truly work for you is through monitoring audience behavior and studying what they have to say about you, your products/services and your competition. With proper data, you can utilize information to make decisions on how to behave on social platforms to achieve maximum engagement that can in turn …

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Benefits of LinkedIn for a Small Business (SMB)

  Lots of small business owners use email, blogs, Facebook and Twitter to aid marketing, generate leads, build awareness and grow their customer base. But LinkedIn is one social network that doesn’t receive quite the same love or attention.    The fact that LinkedIn has more than 100 million members and a well-deserved reputation for …

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