Google My What!

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Google my business is a free service offered by Google to help people find local businesses easily. It used to be part of the now defunct Google plus (+). It is now Google’s first touching point along with the search results. – try it now – Google ‘Your Business name’ your suburb’ and you should […]

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The Importance of Automating PPC Management

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SEM Automation is huge and gaining in importance day by day. Several Software suites accomplish a lot of things – analytics, keyword generation, reporting, multi-platform campaign management, testing ad copy, advanced querying and much more. One such platform of critical importance is PPC bid management. The following are the key factors to look at while […]

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